Created in 2014, the standalone DS Automobiles brand initially rebadged Citroën models (the DS3, DS4 and DS5). The first specific vehicle, the DS7 Crossback, was released in 2017. The DS3 Crossback, unveiled at the Mondial de Paris in October 2018 and launched at the beginning of 2019, is the next step. Here we have the first limited series, called “La Première”.